
A true visionary, Natalie is a really quite an inspiring woman. A fashion designer by trade, she had a vision, while living in New York, to create 200 one of a kind t-shirts. At the time she couldn’t find a manufacturer to take on the production of her designs. It was then that she realized she needed to go home, back to Alabama and to her roots. Equipped with a new vision, she set out to create a business using the time honored traditions of her skill.
Using U.S. grown and produced organic cotton spun into fabric and employing local artisans to produce her designs, her company, Alabama Chanin, was born. By allowing local talent to earn a living wage she was able to take a part in combating the effects on a community ravaged by unemployment. These artisans became proud to be part of a company that took pride in its roots and allowed them to use their skills to make garments that are 100% completely hand-sewn and embellished. There is something truly satisfying and fulfilling about creating something with the skill of your own hands; it’s something no machine can ever replicate.
The Alabama-Chanin designs are very expensive and extremely stunning and Natalie’s philosophy is absolutely lovely. She is a truly beautiful person. One can only hope to build a business as thoughtfully and responsibly as she has built hers.
Natalie has written several exceptional books teaching her techniques. We’ve written a review of her most recent book: Alabama Studio Sewing + Design: A Guide to Hand-Sewing an Alabama Chanin Wardrobe. You can read the review here.
I’ve already bought the book; I’m off to buy some fabric and supplies. I’ll keep you posted….
Listen to the Alabama Chanin story on the video below: